Social Media for Science Outreach – A Case Study: That social media thang

This was initially posted at: as part of a series of case studies exploring how academics use social media.

Jon began university life as a geologist, following this with a treacherous leap into the life sciences with a course in biodiversity and taxonomy. Now undertaking a PhD in tetrapod biodiversity and extinction at Imperial College London, there was a brief interlude were Jon was sucked into the world of science policy and communication. He blogs at, tweets as Protohedgehog and co-runs an [infamous, probably] podcast series called Palaeocast. Jon can usually be found procrastinating in pubs, trying to exchange bad science, usually about dinosaurs, in exchange for food and beer.

Tell us a bit about you and your social media project

I’m currently a PhD student at Imperial College London, investigating the biodiversity patterns of tetrapods (anything with four limbs/wings/flippers) about 145 million years ago to see what we can figure out in a macroevolutionary sense, and whether we can find a ‘hidden’ mass extinction in the fossil record. I commit some of my time to 3 major social media platforms: bloggingtweeting, and podcasting, with a bit of Facebook, LinkedIn, Google+ and others on the side.  These activities are less of a project, per se, and more just stuff I do in parallel, and often with overlap, with my PhD research.

Continue reading